APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (2024)

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06:07:18 24/07/2024 pm IST
5-day change 1st Jan Change
199.25 CHF -0.87% APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (2) -1.00% +8.20%
17/07 APG SGA Extends Railway Network Advertising Partnership with BVZ MT
30/05 Stocks Jump on Swiss GDP Growth Report MT

July 17, 2024 at 12:37 pm IST

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APG|SGA and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership July 17, 2024

BVZ Holding AG is extending its successful, long-standing partnership with APG|SGA. The BVZ railway group includes the Matterhorn Gotthard Bahn and the two top tourist brands, Gornergrat Bahn and Glacier Express. Around 10 million passengers travel on BVZ railways every year. This decision means APG|SGA can continue to offer its advertising customers attractive analog and digital communication solutions - from Andermatt to Zermatt up to the Gornergrat - further strengthening its leading market position for high-impact Out of Home media in the mountains in Switzerland's largest and best-known tourist regions.

As a partner to BVZ Holding AG, APG|SGA markets 166 analog and four high-quality digital advertising spaces in popular mountain formats (F12P, BigPoster, ePanel, Leuchter, F200, F12 and StationFlag) along railway routes. The Matterhorn Gotthard Bahn stretches over 144 km from Zermatt to Disentis and from Andermatt to Göschenen, climbing a total of around 3,300 meters in altitude. It passes through 49 tunnels and galleries, crosses over 60 bridges and connects 44 stations along its route. Around 8.5 million passengers use the Matterhorn Gotthard Bahn every year. The Gornergrat Bahn is an electric cog railway that runs for 9.34 km. It goes from Zermatt to the Gornergrat, located at 3,089 meters above sea level amid 29 4,000-meter peaks. Around 800,000 passengers from all over the world travel to this popular mountain destination, which offers the best view of the Matterhorn.

With a variety of advertising opportunities along the route, APG|SGA offers advertising companies the opportunity to present their products and services to a broad target audience. The attractive advertising spaces offer a unique opportunity to achieve high visibility and reach. With thousands of passengers using the routes every day, advertisers can communicate their message effectively and make their brand known.

Christian Senn, Head of Partner Management, Central Region, is delighted: "After concluding long-term contracts with Jungfraubahnen and Zermatt Bergbahnen AG, the extension of our partnership with BVZ Holding AG represents another important step towards the sustainable development of our portfolio."

Related links
https://www.apgsga.ch/en/products-and-prices/advertising-channels/mountain-railway-advertising/
https://www.matterhorngotthardbahn.ch/en/
https://www.gornergrat.ch/en/
https://www.glacierexpress.ch/en/
https://www.bvzholding.ch/en/

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APG SGA SA published this content on 17 July 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 July 2024 07:06:04 UTC.

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APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (3)

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Company Profile

APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (4)

APG SGA SA is a Switzerland-based holding company that, through with its subsidiaries, is principally engaged in the provision of outdoor advertising services. The Company provides out-of-home media services, including networks of pasted, illuminated and electronic posters. The Company covers all aspects of Out of Home advertising: on the street, at the airport, in shopping centers and train stations, in mountain regions and on public transport. The Company's domestic wholly owned subsidiaries include APG, Allgemeine Plakatgesellschaft APG, Bercher SA Publicite Generale, APG-SGA Traffic AG, Paron AG, Sportart AG and Swiss Poster Research Plus AG, among others. The Company also operates in Montenegro, Romania and Serbia. In March 2014, it acquired the remaining 50% interest, which it did not already own, in Impacta AG, Bahnhof- und Aussenwerbung and Ecofer AG, Bern-based providers of outdoor advertising services.

Employees

490

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Calendar

26/07/2024 - Q2 2024 Earnings Release

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C

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Sell

APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (5)

Buy

Mean consensus

OUTPERFORM

Number of Analysts

2

Last Close Price

201.00CHF

Average target price

240.00CHF

Spread / Average Target

+19.40%

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APG|SGA :  and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (2024)

FAQs

Is there a train to the Matterhorn? ›

The Matterhorn Gotthard Railway is located in the heart of the Alps. It runs from Zermatt to Disentis and from Andermatt to Göschenen.

What is the name of the train in Zermatt? ›

The cogwheel train takes you to 3100 meters, where you'll witness the breathtaking sight of the Matterhorn, 28 other peaks over 4000 meters, and the Gorner Glacier. Explore untouched nature and visit the interactive exhibition "ZOOOM the Matterhorn". Planning and booking your visit has never been easier.

How much does it cost to ride the Matterhorn Express in Switzerland? ›

Sightseeing Tickets
Ticket01.11. - 30.04.01.07. - 31.08.
Zermatt - Matterhorn Glacier Paradise single rideCHF 62.00CHF 78.00
Zermatt - Matterhorn Glacier Paradise return tripCHF 95.00CHF 120.00
Zermatt - Testa Grigia single rideCHF 89.00CHF 121.00
Zermatt - Testa Grigia return tripCHF 135.00CHF 185.00
9 more rows

How long does the Gornergrat train take? ›

About the train journey from Zermatt to Gornergrat

The train from Zermatt to Gornergrat usually takes 33 minutes on average to travel 3 miles (5 km), although the quickest services can take as little as 33 minutes. You can expect to find 26 trains per day running on this popular route.

What is the most scenic train ride to Zermatt? ›

The Glacier Express traverses the Alps, linking the chic resort of Zermatt with the equally stylish St. Moritz. Its expansive panoramic windows provide uninterrupted vistas of majestic mountain landscapes, deep gorges, and charming valleys, showcasing nature's grandeur at its peak.

Why is Zermatt car-free? ›

Car-free Zermatt is a Swiss mountain town where cars are banned for environmental reasons, with electric taxis and bicycles as the primary means of transport.

What is Gornergrat in English? ›

The Gornergrat (English: Gorner Ridge; 3,135 m (10,285 ft)) is a rocky ridge of the Pennine Alps, overlooking the Gorner Glacier south-east of Zermatt in Switzerland.

Is there a tram up the Matterhorn? ›

The Matterhorn glacier ride, with gondolas created by the Pininfarina design studio, was developed in addition to the existing aerial tramway and offers a more comfortable and luxurious trip. It also increases the transport capacity by 2,000 guests per hour.

What is the best way to get to Matterhorn? ›

To reach Matterhorn Glacier Paradise, you have to take a series of cable cars starting from Zermatt. Below is a detailed route to reach Matterhorn Glacier Paradise. Zermatt to Furi: Begin your journey by walking or taking a bus to Zermatt Bergbahnen, the cable car station located at the southern end of Zermatt.

How long is the train from Zermatt to Matterhorn? ›

The entire journey from Zermatt rail station to Matterhorn Glacier Paradise takes more than 45 minutes.

Is there an easy way up the Matterhorn? ›

It's a climb that requires your full attention for the entire ascent, and even more so on the descent! The Hornli Ridge Route of the Matterhorn, the easiest and most popular route on the mountain that ascends the Northeast Ridge with a difficulty of AD+, Alpine Grade III.

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